AI Sales Manager for a Premium Seafood Shop
How Concept Agency built a 24/7 Telegram sales assistant for Okunek — a premium seafood retailer in Kharkiv — using the Claude API and n8n automation.
- Client
- Okunek Seafood
- Location
- Kharkiv, Ukraine
- Channel
- Telegram
- AI Model
- Claude (Anthropic)
// Challenge
A Growing Shop Held Back by Manual Work
Okunek is a premium seafood shop with a loyal customer base and a complex catalog — fresh fish, shellfish, caviar, and delicacies — where every item has its own availability, pack sizes, and pricing rules.
As order volume grew in Telegram, every inquiry needed a person: advising on products, checking stock, adding up totals, and logging orders by hand. Outside business hours, customers simply waited. The team was spending most of its day on repetitive, low-value work.
The goal: fully automate consultation and order processing, without losing the warm, expert feel that defines the Okunek brand.
// Solution
Maria — An AI Sales Manager Built on Claude
Concept Agency designed and deployed Maria, a virtual sales consultant inside Okunek's Telegram channel. Built on Anthropic's Claude API and orchestrated with n8n, Maria handles the whole customer journey, from first message to confirmed order.
Real-Time Product Knowledge
Maria checks the live catalog on every message — prices, stock, packaging rules — and steers customers toward the right choice.
End-to-End Order Processing
Collects the customer's name, phone number, delivery method, address, and preferred time, then creates the order in the CRM automatically.
Smart Delivery Logic
Detects out-of-town orders, switches to the Nova Poshta flow, adds mandatory thermal packaging, and enforces minimum order values.
Instant Human Handoff
Complaints, VIP orders above ₴10,000, and out-of-stock items trigger an immediate handoff to a live sales rep, with the full conversation attached.
// Conversation Flow
How Maria Handles a Sale
The customer sends a message in Telegram
Maria greets them and replies right away — whether it's a product question, a stock check, or an order.
Claude reasons over the live product catalog
The AI queries the real-time product database and recommends three to five relevant items with prices, pack details, and value comparisons.
Order details are collected step by step
Maria gathers delivery preferences, applies the business rules (thermal packaging, minimum order values), and shows a full summary for confirmation.
The order is created in Google Sheets / CRM via n8n
Once the customer confirms, the order is logged instantly with every detail — ready for fulfillment, with zero manual data entry.
Edge cases go to a human
Complaints, large orders, and unavailable products trigger an immediate handoff, with full context passed to the team.
// Technology
Tech Stack
Built on a modern, maintainable stack that fits Okunek's existing workflows and scales with demand.
Why Claude?
We chose Claude for its ability to handle nuanced product consultations, apply complex business rules reliably, and hold a consistent brand voice across thousands of conversations — all in Ukrainian.
// Key Capabilities
What the Bot Can Do
24/7 Availability
Handles consultations and processes orders around the clock — no human needed for standard flows.
Prompt Injection Defense
Built-in protections keep Maria on brand and stop her from revealing system instructions.
Business Rules Engine
Applies minimum order values, mandatory thermal packaging for shipping, and payment instructions automatically.
Native Ukrainian
Replies in Ukrainian only, keeping the local brand voice whatever language the customer writes in.
Smart Delivery Routing
Detects the city, picks the right delivery method, and adapts the order flow to match.
Instant Order Creation
Orders land in the CRM in real time via n8n — no manual entry, no delays.
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